Tech5 News: PINTEREST

Ben HarrisonTECH 5 for March 13, 2014

PINTEREST

 

Good afternoon and welcome to another Tech 5 program and a five minute trip into the amazing world of technology. This is Ben Harrison.

 

One of the newer social networking sites to gain in popularity is Pinterest. Pinterest is a visual discovery tool that people use to collect ideas for their different projects and interests. People create and share collections (called “boards”) of visual bookmarks (called “Pins”) that they use to do things like plan trips and projects, organize events or save articles and recipes. The site was founded by Ben Silbermann, Paul Sciarra and Evan Sharp and the development of Pinterest began in December 2009. Nine months after the launch the website had 10,000 users.

Early in 2010, the company’s investors and co-founder Ben Silbermann tried to encourage a New York-based magazine publishing company to buy Pinterest but the publisher declined to meet with the founders. 

A year later Time magazine listed Pinterest in its “50 Best Websites of 2011” article.  ]

In December 2011, the site became one of the top 10 largest social network services, with 11 million total visits per week.  The same month, the company was named the best new start-up of 2011.

In January 2012, the site had 11.7 million unique users, making it the fastest site in history to break through the 10 million unique visitor mark. With an average of 11 million visits each week and the site became the third largest social network in the United States, behind Facebook and Twitter.

In October 2013, Pinterest was valued at $3.8 billion. Pretty good for an idea that was rejected at any price   by a publishing company four years earlier.

 

Pinterest allows users to save images and categorize them on different boards. They can follow other users’ boards if they have similar tastes.

 

Pinterest users can upload, save, sort and manage images, known as pins, and other media content like videos through collections known as pinboards. Pinterest acts as a personalized media platform, whereby users’ content and the content of others can be browsed on the main page. Users can then save individual pins to one of their own boards using the “Pin It” button, with Pinboards typically organized by a central topic or theme. Content can also be found outside of Pinterest and similarly uploaded to a board via the “Pin It” button.

An account can be created and accessed by linking Pinterest to a Facebook or Twitter profile. When a user re-posts or “re-pins” an image to their own board, they have the option of notifying their Facebook and Twitter followers.

For both visitors and Pinterest users, there are currently four main sections to browse: They are: everything, videos, popular and  gifts.

Users should be aware of certain terms and functions when using Pinterest. A “board” is where the user’s pins are located; users can have several boards for various items. A “pin” is an image that has either been uploaded or linked from a website. Once users create boards and add pins, other users can now “repin”, meaning that they can “pin” one user’s image to their board as well. People normally post “selfies” (self photos taken with their phone camera) and things they have made.

The website has proven especially popular among women. In 2012 the U.S. female audience of Pinterest accessing the website through the computer was 70%.  The most popular categories on Pinterest are food & drink, DIY & crafts, women’s apparel, home decor, and travel.

Pinboards can be used by educators to plan lessons. Teachers can pin sites for later referral. Students can pin and organize sources and collaborate on projects.

Pinterest played a role in the run-up to the 2012 US presidential election. The wives of both candidates created accounts. Ann Romney debued her account in March and First Lady Michelle Obama announced hers in June.

If you haven’t been overwhelmed by today’s data on Pinterest and would like further information, just Google its name Pinterest where you find more information than you would ever need, as well as membership registration.

 

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This is Ben Harrison from EEZEE Radio 91.1 AND 102.7 on your FM DIAL in St. Vincent and the Grenadines